Higher Education: A need for branding the Nation

Abstract

When we look at the success of the big corporate brands like Audi, Burberry, Google and 3M than we can say that their strategies for innovation and branding can give us new ways for our higher education. We are so concerned with the scenario that we have a good strategic position in the world economy but this position will gives us results only if we are able to adopt the world standard for quality of our higher education. Why we as authors encourage this question because now a days our institutions are producing good numbers of engineers, doctors, and scientist and other area experts but we still fail to produce good number of innovators for our world economic strategic position in the market. Not only this we fail to develop nation as brand for technology and new invention. Therefore, the role of higher education is really a question mark. This is area where we think in a new dimension and try to produce and develop new methods and standards for the higher education institute in India. The focus of the paper is design the various strategies for Indian higher education from various multinational brands.