Abstract:
Online grocery shopping is a new means of buying preferred grocery products over the Internet for household
consumption. The phenomenon has already picked up momentum in the developed countries and an increasing number of
urban and sub-urban consumers are utilizing it for their benefit and convenience. The markets in India have also started
responding positively to this phenomenon. Slowly but steadily, in almost a decade every Indian metropolitan city has embraced
this technology and is now gradually spreading to tier-II and tier-III cities. In the state of Gujarat, the online grocery business
practically took off in the year 2012. In cities like Surat, there have been quite a few upcoming companies in this segment at
the local level viz. Grabvia.com, Mycitycart.com and Homebethe.com and few others. A few national level players have also
entered this city for selling groceries online. This paper attempts to present a study conducted on determining the shopping
intentions of consumers towards online grocery products in the city of Surat, Gujarat.
Description:
IJARSMT, Volume 3, Issue 8, August 2017, P. 1-10