An empirical study on online grocery shopping intentions of consumers in Ahmedabad city

dc.contributor.author	Ranadive, Amol
dc.date.accessioned	2021-10-04T10:07:56Z
dc.date.available	2021-10-04T10:07:56Z
dc.date.issued	2017-08
dc.identifier.issn	2321-5992
dc.identifier.uri	http://27.109.7.66:8080/xmlui/handle/123456789/719
dc.description	IPASJ International Journal of Computer Science (IIJCS), Volume 5, Issue 8, August 2017, P.12-23	en_US
dc.description.abstract	This growing competition in the online grocery segment has led to an almost oligopolistic market with a very few players in this segment in India. The growth in the online retail industry is propelled by the fact that the better and faster a company understands the grocery consumer’s intent and attitude in this respect, the more will this understanding contribute to the company’s success. This study focuses on measuring the consumer’s shopping intention towards online grocery services in the city of Ahmedabad. The study utilizes one of the most popular consumer behavioural model and its underlying theories and constructs to gauge the consumer’s intention. The study also sugges	en_US
dc.language.iso	en	en_US
dc.publisher	IPASJ International Journal of Computer Science (IIJCS)	en_US
dc.subject	online	en_US
dc.subject	grocery	en_US
dc.subject	shopping	en_US
dc.subject	theory of planned behaviour	en_US
dc.title	An empirical study on online grocery shopping intentions of consumers in Ahmedabad city	en_US
dc.type	Article	en_US