Abstract:
People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This study is an attempt to
take the argument further and identify the emerging ‘trend’ in India through the celebtweets. To verify the argument empirically tweets of ten celebrities on twitter from Bollywood
which include actors, choreographers, musicians, and producers were collected over a
period of one month and tweet analysis was done by adopting hermeneutics as the method
of data analysis. Appropriate codes were considered to address the major question of the
paper on ‘social trends’ and the notion of ‘being cool’ to validate the question raised in
the paper
